This product is truly amazing. i have purchased other products before like the GiGi for example, it is more expensive and as soft. This product fits me well because it is priced lower and it is also really soft and really comfortable:) The velvet like fabric is very smooth and radiate warmth. The plus of this product which others still do not have is the back strap that you could use to strap it anyway you like. The logo is easy to peel off if you do not like people to notice that you have an expensive support. I would like the company to offer other colors two, but the blue is just fine with me. It is a neutral color so it goes with any color. I like the design of the back support since it sits well in my Prius seat and i bought additonal one to put on my chair. I would strongly recommend you buy this product and you woud fall in love with it. The price is dropping now so it is a good choice for your budget and your back, you would love it!!! Thank you Ayolo! ..More