I drive a Prius and the seats are notoriously uncomfortable. Combine that with my 12 hours a day in my car and my bad lower back… its not a good combination. I must admit that i was a bit skeptical when i opened the product. I thought it might be a little too thick, which would make it uncomfortable to drive. I couldn’t have been more wrong. I have been using it for several days now and my back hasn’t felt this good in a very long time. The lumbar support is perfect. The strain on my lower back is gone and it has made me feel much better. I hadn’t realized how much my back pain was causing me to feel worse overall until i was free from it. I can’t speak about how well the product lasts, but it seems to be very well made. I will definitely come back on and revise my review if my opinion changes. So far I couldn’t be happier. In fact I am an avid gamer and i am going to test it on my gaming chair to see if it helps me out there as well. If so I will be looking to buy another. ..More